Speaking about Buyers Journey at NAWBO Silicon Valley
Come hear about the Buyers Journey and how it can accelerate your revenue 3-5x
- October 6th, 2011
- Crandell's Corner
- 1 Comments
Come join me on November 15th for dinner and a talk at 6pm to the NAWBO Expo about the Buyers Journey.
Location is at the Biltmore Hotel & Suites, 2151 Laurelwood Road, Santa Clara, CA 95054.
Growth in this economic rebound has a different set of rules: Markets are transparent, buying is social, products and services must be sticky, buyers place more importance on the lifetime experience than on the purchase, and they expect to realize value long before they purchase your solution.
To grow in this new economy demands that companies adjust not only how they market and sell but drive faster revenue cycles.
During this speech, learn:
- How to rev up your revenue engine by aligning marketing and sales to the Buyer’s Journey.
- Why lead generation is more important than sales capacity.
- Three key metrics for managing your lead-to-revenue cycle
- Why Service/Support has a new strategic seat at the table.