Become Customer-Centric in 4 Steps

There’s a lot of discussion in marketing communities about how important the customer is and the role of customer experience programs, but few offer a prescriptive pathway to improving customer centricity; Probably because the exact steps that need to be taken are not as obvious as it is in other aspects of business. The CEO may know that their corporate culture needs to be adjusted to focus more on the customer, instead of internal politics, but not what steps to take to achieve a cultural transition.

One of the ways New Business Strategies differs from other customer experience and business strategy consultancies is our concrete methodology for consistently aligning organizations with their buyers with pre-built programs we have implemented before. Everything about our methodology is based on our Sellers’ Compass, which provides a framework to map the journey buyers go through in their lifecycle as a prospect and customer. Clients that understand what influences a buyer’s decision to buy, renew and evangelize their products develop a North star that guides their path to aligning with the customer’s decisions that contribute to revenue.

I’m happy to announce today that we have finally committed our methodology to paper in a new whitepaper that serves as the industry’s first actionable, how-to for building a customer-centric organization.

Read the whitepaper at: http://www.newbizs.com/resource-library/papers-stories-webinars/experience-to-revenue-white-paper/

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