Integrating Fragmented Customer Conversations Into A Valued Experience Takes Moxie

Two discussions are occurring in the marketplace around customer experience, one is focused on how to interact, inspire and influence buyers to trust and prefer your brand. The other conversation is focused on what to do with customers post purchase.   Logically, these two are part of the same conversation; one a continuation of the other... To read the entire Forbes article, click here.

Going OmniChannel? You Have To Do These 7 Things Well

The term “omnichannel experience” burst on the scene last year as the next step in the evolution of customer engagement.  Borrowing a concept from advertising, it isn’t enough for sales and marketers to deliver the purchase experience customers will pay a premium for...   Read the entire article on Forbes, click here.

Want To Drive More Revenue? Stop Selling

Whether it’s an expensive piece of medical equipment, software or a consumer gadget, the job of selling has turned into a complicated game of hide and seek. Buyers hide from sales people with all sorts of creative forms of avoidance. Sales teams, in turn, are constantly inventing new ways of seeking out buyers. The problem is particularly vexing when sales teams try to engage the C-Suite…

To read the rest of the Forbes article, click here.

Why the CMO Seat is so Hot

Despite being one of the toughest and shortest tenured jobs in a company, the Chief Marketing Officer (CMO) has become all powerful.  Everyone has an opinion and the heated debate continues over what it means to be a Chief Marketing Officer and how the role is measured. ... To read the full article on Forbes, click here.

Solving the Customer Experience Vs. Engagement Vs. Omnichannel Puzzle

Survey the vast array of vendors claiming to be leaders in customer experience and you might get the impression that vendors have decoded and aligned their operations to customer expectations.  Could all the hand wringing over customer acquisition, churn, and loyalty been blown out of proportion?... To read the rest of the Forbes post, click here.