The term “omnichannel experience” burst on the scene last year as the next step in the evolution of customer engagement. Borrowing a concept from advertising, it isn’t enough for sales and marketers to deliver the purchase experience customers will pay a premium for... Read the entire article on Forbes, click here.
Whether it’s an expensive piece of medical equipment, software or a consumer gadget, the job of selling has turned into a complicated game of hide and seek. Buyers hide from sales people with all sorts of creative forms of avoidance. Sales teams, in turn, are constantly inventing new ways of seeking out buyers. The problem is particularly vexing when sales teams try to engage the C-Suite…
Despite being one of the toughest and shortest tenured jobs in a company, the Chief Marketing Officer (CMO) has become all powerful. Everyone has an opinion and the heated debate continues over what it means to be a Chief Marketing Officer and how the role is measured. ... To read the full article on Forbes, click here.
Survey the vast array of vendors claiming to be leaders in customer experience and you might get the impression that vendors have decoded and aligned their operations to customer expectations. Could all the hand wringing over customer acquisition, churn, and loyalty been blown out of proportion?... To read the rest of the Forbes post, click here.
This month’s BrightTALK program, “Disruptive Innovator Interviews with Christine Crandell”, was a lively debate on why, despite a growing economy, Marketing and Sales continue to struggle with revenue growth. It’s not a new problem but a particularly vexing one for CEOs, as well as anyone who works in Marketing and Sales….