Despite being one of the toughest and shortest tenured jobs in a company, the Chief Marketing Officer (CMO) has become all powerful. Everyone has an opinion and the heated debate continues over what it means to be a Chief Marketing Officer and how the role is measured. ... To read the full article on Forbes, click here.
Survey the vast array of vendors claiming to be leaders in customer experience and you might get the impression that vendors have decoded and aligned their operations to customer expectations. Could all the hand wringing over customer acquisition, churn, and loyalty been blown out of proportion?... To read the rest of the Forbes post, click here.
This month’s BrightTALK program, “Disruptive Innovator Interviews with Christine Crandell”, was a lively debate on why, despite a growing economy, Marketing and Sales continue to struggle with revenue growth. It’s not a new problem but a particularly vexing one for CEOs, as well as anyone who works in Marketing and Sales….
Customer intent is such a loaded phrase. Figuring out your prospects’ intentions or the purpose of their actions is like finding a flashlight in a mine. If you have it, you can quickly figure out what your next step should be. Without it you’ll keep stumbling along in the dark…
Uber, Airbnb and other shared economy companies are often cited as prime examples of Growth-Hacking where the product’s experience and design is the primary engine of growth; not traditional out- and in-bound marketing. Held as the new model for marketing or anti-marketing depending on which side of the camp you’re on, the common belief is that this is something just for start-ups… Read the rest of the Forbes post here.