Featured Resource: The Price of Business

Christine Crandell radio interview on January 22, 2013 for the Price of Business.

Featured Resource: The Tanya Hall Show

A radio interview conducted on January 3, 2013 on the Tonya Hall Show. Christine Crandell was interviewed on how B2B companies should use social media to drive revenue and customer engagement. Tips on how to discover your buyers’ journey and take what you learn to optimize your content strategy across Facebook, LinkedIn, Twitter and Pinterest are discussed.


Meet Disruptive Innovators on BrightTALK with New Business Strategies – MarketWatch, April 2014

Customer Experience: Are You Ready for the New Journey? – Leverage2Markets Associates, Podcast Interview, January 2014

The Future of Marketing: 20 Expert Predictions for Marketing in 2014 – Responsys, December 2013

Predictions 2014:  Data-Driven Marketing and Sales – Lattice Engines, December 2013



Business Tools You Just Can’t Live Without – FMConnect ForwardThinking, September 2013

Buyer Persona Thought Leadership Series: Q&A with Christine Crandell – Business 2 Community, August 2013

Expert Advice on Building a Strategic Roadmap for Small Business – Reputation.com, June 2013

Six Steps to Host A Successful LinkedIn Group – Inc., April 2013

A Company Perspective on What Makes Good Customer Experiences – CMSWire, March 2013

Facebook Finally Got A Clue – Huffington Post, March 2013

Sex Doesn’t Sell Product – Huffington Post, January 2013

Three Tips to Bolster Customer Loyalty – Target Marketing, January 2013

Why B2B Companies Should Use Social Media – Tanya Hall Show Interview, January 2013

The New Media Rat Pack:  52 Tips on Content and Community From the Top New Media Experts – NMX Conference Las Vegas, NV, January 2013 (Registration Required)

Sales & Marketing Alignment – RainToday Podcast, January 8, 2013



Why Customer Centricity Might Be Pushing Your Customers Away – CMO.com, December 2012

Scotts Valley Entrepreneur Honored by National Business Group – Scotts Valley Patch, December 2012

Predictions 2013: Sales, Marketing and Big Data – Lattice Engines, Prediction #8, December 2012

Transforming Social Media Data into Predictive Analytics – DestinationCRM, November, 2012

Grande Guide to Social Selling – Eloqua e-Book, Page 3, October, 2012

A Social Journey Guided by a Sellers’ Compass – Bellwether Magazine, Fourth Quarter, 2012

How to Compensate Marketers in 2012 and Beyond – B2B Community, October 22, 2012

B2B Sellers, Wake Up! Adopt Buyer Experience Management or Get a Pink Slip from Customer 2.0 – CustomerThink, October 21, 2012

Customer-centric Marketing: Learning from customers helps increase lead quality 130% – MarketingSherpa, October 10, 2012

How Customer Loyalty Has Changed – MediaPost Publication, October 11, 2012

15 of the Top Professionals That Utilize Social Selling – Social Selling University, August 30, 2012

Understanding the Disrupters That Drive Churn – B2B Online, August 10, 2012

Compass for Better Customer Experience – Customer Experience Optimization, June 14, 2012

Buyer 3.0 – The Net Economy, April 26, 2012

Buyer 3.0 (a.k.a. What Social Tells You About Buyers) – CustomerThink, April 22, 2012 (Featured as Editor’s Pick)

Scotts Valley Woman Named ‘Woman to Watch’ – Scotts Valley Patch, April 13, 2012.

Transforming into a Social CRM Enterprise – Destination CRM.com and in print magazine.

Revenue Disruption: Game-Changing Sales and Marketing Strategies to Accelerate Growth
by Phil Fernandez
Authored by Phil Fernandez, CEO of Marketo, the book includes an exclusive interview with Christine Crandell starting on page 85.

Buyer 3.0: Changes to Technology Buyer Behavior – Ragsdale’s Eye on Service

4 Ways Social Media Improves the Sales Process – 1to1media.com and 1to1 Magazine

Abolish Sales and Marketing
If you want to grow, you have no choice but to redefine how you go to market. To help guide your transformation, here are six laws on how to market and sell in this social age

Focus’ Technology Marketers’ Handbook, 2012 Edition
Content included in this report on the seminal issues facing technology marketers today. The Handbook is a free PDF that can be downloaded