How can the buyer’s journey solve the demand generation riddle? (MyCustomer.com)

Keep Clearing Hurdles (Investor Business Daily)

Maximizing Sales Revenue through “Alignment” My Compliments to Christine Crandell

Video interview with CreatorBase on B2B Marketing Trends (CreatorBase).

Innovation Strategy Needs IT Input (Baseline)

Why Some Companies Successfully Innovate and Others Don’t (BusinessWeek)

Why the Obama Administration’s Innovation Agenda is Off Target (Forbes.com)

Viewpoint: Bright Ideas, Dim Prospects (GovernmentExecutive.com)


Why Your Boss’ Boss Should Go Agile (Scrum Alliance)

Three Steps to a More Effective Voice of the Customer Program (On Product Management)

Reinventing Edison (BusinessWeek)

Lesson from the iPhone4 (DM News)

Time to Kill the Suggestion Box (Silicon Valley Watcher)

Bracing for the Big Conversation (Forbes.com)

Getting Thinkers, Blamers and Junkies to Align (Sandhill.com)

The Ascent of Incent for Marketing (Cloudbook Print Magazine)

Marketing’s Big Disconnect (Sandhill.com)

Sales & Marketing Alignment: Thought leadership with Christine Crandell – interview with Jon Miller in Marketo Blog

Why Hurd will be key to shaping the new Oracle (eWeek)

HP-Oracle Rivalry Heats up on Hurd’s Hiring (Investor Business Daily)

Where BP’s ‘suggestion box’ went wrong (ComputerWorld)

Bad Innovation: BP’s Big Suggestion Box (The Street)

Are opt-in lists worth the extra money? (BtoB)


Getting Sales to Improve Marketing’s Leads (Product Strategy Network)

Five Strategies for Navigating the New Corporate Landscape (CMO.com) This article was included in CMO.com’s “Top 10 Stories for 2009”.

The A.R.T. of Conversing (Cloudbook.net)

Advancing Application Availability with PAN Manager Software (Dell PowerSolutions)

Marketing and Sales: Integrate and Prosper (Forbes.com) and (Human Capital Institute)
Reprinted by the Human Capital Institute

Sales and Marketing Need to Sleep in the Same Bed (Sandhill.com)

Case Study: How Ariba Became a Market Leader by Getting Sales and Marketing to Cooperate

Looking Around the Corner

Preparing Today for Tomorrow’s Rebound (Sandhill.com)

Manage Your Brand, Manage Your Career (SDForum)
Building and communicating a distinctive brand around your interests, talents and experience is the key to differentiating yourself in today’s job market.