30 Uses for Customer Journey Maps, New Business Strategies Webinar, December 2013, Recording athttps://attendee.gotowebinar.com/recording/5829074443727555842

7 Steps to Sales and Marketing Alignment, BrightTalk Channel, October 2011, Recording at:http://www.brighttalk.com/webcast/43/33387

Align your marketing mix to your Buyers Journey: Solution Search Stage, , January 2012, Recording at: http://www.optify.net/webinars/align-marketing-mix-buyers-journey-solution-search-stage/

Aligning Sales and Marketing, Product Strategy Network, Pittsburgh, PA, 2009

Aligning Sales and Marketing, Chief Sales Executive Forum, Monarch Beach, CA http://tinyurl.com/ya7kgjh

B2B Client Experience, Prime Therapeutics Sales Exchange, Minneapolis, MA, 2013

Building and Reinforcing Your Executive Brand, Fountainbleau Leadership Series, Santa Clara, CA, April 2010

Capitalizing on Digital Body Language, BrightTalk Demand Generation Virtual Conference. Recording at: http://www.brighttalk.com/r/tHP , January 2012

Changing Face of the Buyer, iC2 Advisory Council Keynote, San Francisco, CA , February 2014

“Coffee with eTrigue” on the Buyers Journey. Watch Recording athttp://www.etrigue.com/landing/Coffee_With_eTrigue/03092012_Buyers_Journey_Crandell.asp

Customer Insight Analysis, CRM/Customer Engagement Conference, San Francisco, CA, December 2011

Customer-Centric Sales Enablement – A Faster Road To Quota, Webinar, January 2014. Watch Recording at https://attendee.gotowebinar.com/recording/1473439395832325121 

Delivering a Loyal Experience, BrightTalk “Lead Generation” series. Recording at:http://www.brighttalk.com/webcast/43/52191, September 13, 2012

Deliver a Seamless B2B Customer Experience, Lithium LiNC13 Conference, San Francisco, April 2013

Digital Branding, BusinessNext Social/NMX, January 2013

Fireside Chat with Rob Tarkoff, CEO of LithiumBusinessNext Social, January 2013  Watch Video Here.

Global Alliances That Work,2009 Women’s Leadership Conference, The Conference Board, New York, NY

How Top Companies Use Customer Experience to Drive Better Leads, BrightTalk webinar Recording, March 2013

How to Translate Customer Experience into Revenue Growth,Customer Experience Exchange Conference, San Diego, May 2013

Leadership Behaviors in the New Economy, Fountainbleau Leadership Series, San Francisco, CA, March 2010

Lessons from the Aligned, Business Marketing Association Norcal, Palo Alto, CA, September 2010

Marketing Along the Buyers Journey, Search Marketing Now Webinar, December 2011. (Recorded webinar at http://searchmarketingnow.com/marketing-along-the-buyers-journey-9067)

Open Innovation and Ecosystem, SDForum, Palo Alto, CA, October 2010

Personal Branding, 2009 Keynote, ICF Conference, San Francisco, CA http://tinyurl.com/y8k9g3y

Personal Branding and Social Media, International Business Association, San Francisco State University, San Francisco, CA, 2009

Quelling the Clash of the Titans, DemandCon Conference, San Francisco Hilton, CA, May 19, 2011 Watch the keynote video

Rev Up Your Revenue Game, NAWBO and Monterey Bay International Trade Association Event, Santa Clara, CA, November 15, 2011

2010 3rd Annual Clean Energy Conference, SVForum, AMD Conference Center, Sunnyvale, CA

Sales & Marketing Alignment, Marketo Summit, San Francisco, April 8 – 10, 2013 Watch the session

Sales & Marketing Alignment, Total Customer Management Summit, Closing Keynote, San Francisco, April 4 – 5, 2013

Sales & Marketing Alignment, Guest Lecture, Sales & Marketing SaaS Class, Stanford University, Palo Alto, CA

Secrets of How the Fortune 100 Buy Technology, BrightTalk “Demand Generation Strategies” series. Recording at: http://www.brighttalk.com/webcast/43/52189, August 23, 2012

Seller’s Compass of the Fortune 100 , Saints Venture Capital CEO Offsite, Napa Valley, CA. , October 11, 2012

The Social Customer ExperienceAssociation for Corporate Growth, San Francisco, April 9, 20

Steering PR Through Social Media, NorcalBMA, Jan. 2010, Palo Alto, CA

Tale of Three Innovators, Europe Open Innovation Conference, March 2011, Billund, Denmark

The Global Worker, 2008 Keynote, ICF Conference, San Francisco, CA

The Marketing and Sales Partnership, Forrester Research, CouncilTel Webinar, January 26, 2011

Top Leadership Competencies, California Diversity & Leadership Conference, University of California Berkeley, February 2, 2012

Translating Social Media from Theory to Practice, 2010 Vocus User Conference, July 11, 2010, Washington DC

Why CMOs Need to Embrace Their Buyers, DemandCon Conference, March 6 2012, San Francisco, CA Watch the Video


“Christine’s webinar is one of the highest-rated pieces of content in our marketing community’s library of 1,000+ marketing-centric webinars and videos. Her presentations at both physical and online events are forward-thinking, dynamic and engaging; she is a fantastic thought leader to have at any marketing event.”

David Kreitter,